Intelligent Business from Automotive to Luxury

Intelligent Business from Automotive to Luxury is an international summer program promoted in partnership with Lynn University (Florida, United States). A unique learning journey focused on creativity, innovation, and intelligent brand thinking—key tools for creating value in today’s most strategic industries.

The first week, hosted at Lynn University, places students at the heart of automotive innovation. Through Design Thinking, empathy-based research, customer segmentation, ideation, and rapid prototyping, participants work on a real-world case, combining classroom theory with hands-on field activities.

The second week, held at the H-FARM Campus, immerses participants in the world of luxury, a symbol of Italian excellence. Students take on real challenges by combining entrepreneurship, business modeling, and digital innovation, applying the Intelligent Brand Framework. The program concludes with a final pitch presented to a panel of industry experts.